(Supervisor of studies)
The School of Culinary Arts & Food Technology,
Dublin Institute of Technology
Cathal Brugha Street Dublin 1.
April 2014
DT417/4 BCS BAR STUDIES (MANAGEMENT AND ENTREPRENEURSHIP)
Is the future of the rural pub sustainable? An exploration of
factors which shape rural pubs in County Monaghan
Submitted by: Martin Smyth
A dissertation presented in partial fulfillment of the requirements of the bachelor of Science in Bar Studies
(Management and Entrepreneurship)
Presented to: James Murphy MSc (Hons), MA (Ed)
Dublin Institute of Technology
i
Declaration
I certify that this dissertation which I now submit for examination for the award of
Bachelor of Science in Bar Studies Management and Entrepreneurship is entirely my
own work and has not been taken from the work of others save and to the extent that
such work has been cited and acknowledged within the text of my work.
This dissertation was prepared in accordance with the regulations of the Dublin
Institute of Technology and has not been submitted in whole or in part for an award
in any other Institute or University.
The Institute has permission to keep, lend or to copy this dissertation in whole or in
part, on condition that any such use of the material of the dissertation be duly
acknowledged.
Signed: Date:
Martin Smyth
Dublin Institute of Technology
ii
Abstract
The main hypothesis of this study is to examine the factors that are having a
conflicting impact on the Irish rural pub trade in County Monaghan The research sub
questions explored the issues of economic downturn, government intervention, social
isolation, access to services and a change of consumer behaviour. It is proposed that
this study would be reflective of the Irish rural pub trade. There is a broad range of
information available in regards to the macro-environment; however there is...