Questionnaire Nr.
Drive in a Movie Questionnaire
Interviewer: Please read all questions to the respondent as they appear on the questionnaire. Only read the bold text. Interviewer instructions are in italics. Circle the figure that corresponds to the respondent's answer choice. Example: d
Int.: Introduce yourself to the respondent. Mention that you are a business student conducting a survey as part of a marketing research class. Briefly inform the respondent that this survey is about cinema.
At the beginning, may I ask you a few questions to determine if you are among the persons who I am supposed to interview?
1. Do you live in Vienna?
If NO ÃÂ thank respondent and terminate interview.
2. Respondent's gender:
Maleâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 1 GENDER
Female â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦.. 2
3. What is your age?
15 - 24â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 1
25 - 34â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 2
35 - 44â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 3 AGE
45 - 54â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 4
55 - 64â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 5
65+â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦. 6
4. What is your highest level of education? Just tell me the letter of the category in which you fall.
Show respondent card 1
A: Elementary or High school | 1 | |
B: Apprenticeship | 2 | |
C: Intermediary School | 3 | EDUC |
D: Advanced high school | 4 | |
E: University | 5 |
5. Which are your favorite genres of movie?
Int.: Check all that apply
Actionâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ | 1 | |
Adventure â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦.. | 1 | |
Comedy â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦. | 1 | |
Horror â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦. | 1 | |
Musicalâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦.. | 1 | |
Period dramaâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦. | 1 | |
Romanceâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦. | 1 | |
Sci-fi â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦. | 1 | |
Western â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦. | 1 | |
Other - specify: â¦â¦â¦â¦ | 1 |
6. On which languages you prefer to see a movie?
Int.: Check all that apply
Germanâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 1
English â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 1
Russian â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 1
Turkish â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ 1
7. Are you going to the cinema?
Yesâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦.. | 1 | |
Noâ¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦ | 2 |
8. How often do you go to the cinema?
1 - 2 times a...