Nowadays In global business, Manager should not try to move forward with same business or same product. Where industry find a new type of business and those businesses of gaining the market then should start that business and try to make your position strong. They are four stages in the product life cycle 'Introduction; Growth; Maturity and Decline'. The environmental changes in business need the very appropriate strategy and long term planning. If any manager has not adopted the any fundamental rule and style of making strategy than it will be very difficult to compete in the global environment and it's look very different with in the past management.
2.0 What is Management?
Management is the achievement of organizational goals by engaging in the four major functions those are planning, organizing, leading and controlling. (Bartol et al, 2003, p.5). In other word management or managers work with true people to achieve strategy goal.
First of all, planning is the process of setting goals and deciding how best to achieve, secondly organizing is the process of allocating human and non human resource, so that plans can be success, third leading is the process of influencing others to engage in the work behaviours necessary to reach organizational goals and finally controlling is the process of regulating organizational activities so that actual performance conforms to expect organizational goals. All of that can be success if planning, leading, organizing and controlling have a link with managerial roles which created by Mintzberg in 1960.
There are three general types of roles, Mintzberg observed were interpersonal, informational and decisional.
Interpersonal roles grow directly from managerial position power, involve developing and maintaining positive relationship with significant others. In addition interpersonal describe about good leader, image, push the worker to improve their work and...