ACE Life Vietnam

Essay by otngot19 December 2011

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HANOI UNIVERSITY

FOUNDATION OF MANAGEMENT AND TOURISM

ACE Life Vietnam

External Analysis

Teacher: Ms. Yến Nhi

Student: Bùi Doãn Mai Phương

Nguyễn Thị Lan Phương

Phạm Thị Thu Trang

Subject: Introduction to Management

Tutorial: 4

HANOI -2010

TABLE OF CONTENT

EXECUTIVE SUMMARY 3

INTRODUCTION 4

I. Company overview: 5

II. General environment's analysis: 5

1. Economic factor 5

2. Demographic factor 6

3. Technological factor 8

4. Socio/ Cultural factor 8

5. Law/ Political factor 8

III. Industry and Competition Analysis: 8

1. Competitor Analysis 8

2. Customer Analysis 9

IV. Company Analysis: 10

1. Company objectives and mission 10

2. SWOT Analysis 11

Strengths 11

Weaknesses 12

Opportunities 12

Threats 13

V. Recommendation and conclusion 14

References 16

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EXECUTIVE SUMMARY

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stablished in 2006, ACE Life has reached many undeniable achievements and becomes the leadership of premium growth

With over VND 125 billion ($7 million) in 2009.

Thank to the right orientation which focus on the highest level of ethics and professionalism, the specific product (Universal Life), ACE Life maintains 10% of market share. Besides, there still exist some problems that need to be solved. Firstly, ACE Life products and services still poor in terms of quantity. They have not supplied non-life insurance yet. Furthermore, ACE Life has to face up with the lack of high quality employees and the risk of brain - drain in the context of open competition. Based on this SWOT analysis, some recommendations are strongly suggested. First of all, ACE Life is supposed to implement growth strategies including vertical integration, concentration and diversification to improve its services, products based on age, income, lifestyle... At the same time, the company needs to maintain traditional products and launch new products. They should expand their field of business such as financial and stock...