Addressing Cultural Diversity using the Enterprise Portal

Essay by ataf78University, Master'sA+, May 2005

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In this paper, we will discuss the issue of Culture and cultural diversity within the multinational corporation and its effect on the deployment of Enterprise Portal technologies.

We will open this topic by discussing more general concepts about Culture how it affects businesses today. We will offer a number of different interpretations of Culture for discussion, highlighting some key phenomena such as the resulting 'global' versus 'local' dilemma faced by many global organisations today; the pressure on the one hand to globalise and on the other to meet local needs.

We will focus our discussion of Enterprise Portals is on the deployment of enterprise's Portal. We will then discuss our framework ('Cultural Lens'), which was developed in order to help us visualise the Enterprise Portal, and the six nations analysed through this study through a cultural perspective. The views of the nations are captured from 30 senior managers at enterprise who participated in the data collection process.

Cultural differences between nations are highlighted as areas, which may need to be addressed in order to get the vital acceptance of Portal technology globally.


I would like to express my gratitude to all the people who have offered me their invaluable help during my research and preparation for this dissertation. I would also like to thank all those who participated in the data collection process; this was requested at short notice and your efforts were of great help. In particular, I would like to thank Dr Jean Noel Ezingeard for his guidance and encouragement throughout the writing of this paper. I would also like to thank my family and friends for their unconditional support.

TOTAL NUMBER OF WORDS: 15, 342 (all sections less abstract & appendices).

Table of Contents

Section Page

Abstract 1

Acknowledgements 2