Essay by EssaySwap ContributorUniversity, Bachelor's February 2008

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In business success derives itself from the presentation of your business(es), or products, to the eyes of the consumer. Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view it positively, at other times we may just skip or ignore it. In order to attract audience, advertisers use various techniques on their advertisement to make people aware of the firm's products, services or brands. Although the methods used by advertisers are infinitely, they have a common goal to persuade those who may become their customers to buy their products. An excellent advertisement will create a deep impression on its potential customers through particular techniques.

Glancing through a magazine, one is overwhelmed with the amount of product advertisements or services they are encountered with. If you?re like me, you don?t pay attention to the majority of the ads, but to the few that presents a special feature that catches your eyes and indulges you into them.

These ads are the ones that touch you in a special way. Possibly seeing your dream car, or that fantasy vacation that you always wanted to take, or the blood analyzer that you kept forgetting to order. Nonetheless these ads persuade the consumer to open their imagination and dream of the brighter things in life. The impression of is left embedded in their mind and will always come up when they see something similar in the future.

Comparing the two ads, which I have selected, both of which are promoting blood analyzers, I find different contrasting techniques and schemes that were used. First of all, these ads were pulled from a magazine called DVM (Doctor of Veterinarian Medicine) NEWSMAGAZINE, which is only available to practicing...