Advertising Analysis

Advertisment 1:

25% off Lowest marked price

Entire stock of NFL or NCAA Licensed Apparel

Selection varies by store

The claim is not persuasive. It is not persuasive because it is not telling you that you should buy something. It is also not telling you when the sale ends. When an advertisement says when the sale ends, it is usually persuasive. This also is not persuasive because it is not telling you to "buy quickly before we run out!" or "Hurry! Before sale ends!"

The advertisement uses percentages to make claims about their products that are being advertised. They tell you that there is 25% off all of the stock of NFL and NCAA Licensed appeal.

The type of numerical information that is provided is a percent. They tell you what percent of the price is taken off of the original price in the sale.

The advertisement does not provide enough information for me to assess the validity of the comparison that the writers of the advertisement made.

"Get fat on Lorings Fat-ten-u and corpula foods"; ...

Advertising

A Volvo B9TL(SBS7357B) operating on Svc. 196 at Be...

This is true because they tell us the percent that is taken off of the original price, but they do not tell you what the original price is. Also, they say "lowest marked price", but how do we know what the original lowest marked price is? The original lowest marked price could be 0% off, or it could be 24% off.

Advertisment 2:

SAVE $20-$100 ON ENTIRE STOCK OF TABLE GAMES

(299.98 'orig. 399.99' [describes an air hockey table])

JUST 2 WEEKS LEFT!

The claim is persuasive. It is also not telling you when the sale ends. When an advertisement says when the sale ends, it is usually persuasive. This also is persuasive because it a phrase in it that hurries you along. For example; "buy quickly before we run out!" or...