"Look at this woman! Her eyes are blue; she's dripping with blue paint. She's cool. She's smoking a menthol cigarette. It must be cool. It must be minty and.. is she? Could she be? Yes! Yes! Those eyes! Oh baby! She's looking at ME!!!" Spoken by media literacy expert Chris Lloyd as he dissected a cigarette ad for UD student life employees.
The Advertising industry is more about money and manipulation than the need to get the message across. Manipulation is defined in Webster's dictionary as to influence especially with the intent to deceive. To influence is defined as the act or power of producing an effect without apparent force or direct authority. And to deceive is to cause one to believe an untruth. Therefore the advertising industry influences us with lies and deception.
Manipulative Advertisements are to be found everywhere. No one can go anywhere without seeing at least one advertisement daily.
Mass advertising including radio, television and newspapers strive to shape public opinion on a variety of issues. The advertising materials attempt to manipulate those values instilled by parents and society in general, thus taking away their will to assess and to choose. Advertisers become the "mirror makers in our society", because they reinforce dominant views through their heavy usage of stereotypes, changing society to "bend" it to their advantage. Advertising works on the left-brain to right brain concept; it attracts the part of us that says, "I want to drive a car to look cool", "I'm going to smoke because it will make me fit in" These deceptive techniques are commonly used in advertising.
The following are examples of advertisements that are designed to manipulate rather then to get the message across.
(Advertisement 1- Coca cola)
This advertisements manipulative discourses state:
that to be having...