TABLE OF CONTENTS
I. The company Research In Motion (RIM)
II. The product
III. The country :France
IV. The risk assessment
4.1 The technologial french market risk
4.2 The legislation risk
4.3 The international competition risk
4.4 The rating
I. The market entry plan
1.1 Corporate ans strategies marketing objectives
1.2 The market to be entered
1.3 The market entry alternatives
II. The operational plan
1.1Detailed Target market
The aim of this essay is to analyse and explain the Blackberry's launching in France.
Indeed, mobile email access has been a longstanding challenge for most organisations and people who are always on the go. In order to allow remote access to business and personal email, mobile professionals and IT departments have been forced to live with an imposing range of technical issues, workflow interruptions and significant costs.
Now there's a better way... the BlackBerry wireless communications solution is designed for all types of mobile professionals in order for them to access their business and personal email remotely without the need to dial up. BlackBerry handhelds also offer an integrated phone so the professionnals can deal with all their communications from one compact handheld.
In order to understand the lauching of the Blackberry in France, an analysis of the country and the different methods will be used by the Research In Motion Company, should be done.
I.THE COMPANY RESEARCH IN MOTION (RIM)
The Blackberry was made by the Canadian company Research In Motion (RIM) which is founded in 1984 and based in Waterloo, Ontario. RIM operates offices in North America, Europe and Asia Pacific. The company is a leading designer, manufacturer and marketer of innovative...