For this task I am required to identify my chosen organisations objectives and aims. My chosen organisation is The Body Shop, its objectives and aims are diverse compared to other businesses that are on the markets for expansion and profitability. In this task I am going to consider the most common objectives and aims, in doing so, I will compare its objectives and aims to other businesses.
Business objectives are the stated, measurable targets of how to achieve business aims. For instance, we want to achieve sales of ÃÂ£10 million in European markets in 2005. Objective/s have to be S.M.A.R.T., Specific, Measurable, Achievable, Realistic, Time specific.
Business aims is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business into Europe.
Some aims are 'social' rather than commercial. The Body Shop aims 'to dedicate our business to the pursuit of social and environmental change'.
This is an aim that is for the good of society rather than a commercial one.
Most businesses aim to:
- Grow/Expand - this is done by increasing the size of the business, perhaps by winning over the costumers or opening new branches.
- Profit - Many businesses try to make as much of profit as possible by providing their service or their product.
There are many more aims of businesses but they are not relevant as The Body Shops aims differ from normal businesses. Also public sector businesses have different aims and objectives.
The Body Shops aims and objectives differ to other major stores such as Tesco's or Boots, its objectives are ethically and socially responsible, whereas, Tesco is on the market to expand and make profits. Even though The Body Shop would like to make profits because...