Airline Simulation Business Strategy

Table of Contents

Corporate Governance................................................................3

External Environment Assessment...............................................4-9

Internal Environment Assessment..............................................9-10

Mission Statement...................................................................10

Top Four Objectives..............................................................10-14

Performance Measurement.....................................................14-17

External Factors Assessment Summary..........................................18

Internal Factors Assessment Summary...........................................18

Strategic Factors Analysis Summary.............................................19

Financial Data Analysis Worksheets..........................................20-21

I. Corporate Governance

BaronsAir has a dynamic group of people in its management team. Each has their own duties to benefit the success of the airline. Organization, responsibility, and knowledge will drive the airline and each of the team players to success.

was a former manager of Mid-Continent Airlines. The new company re-formed, BaronsAir, was named after her after she came up with the idea to have the employees buy all the company stock. The three other executives were former board of directors' members that haven't served the board that long.

was designated President of BaronsAir. His responsibilities are to take charge of the company , oversee, and delegate responsibilities to his team members. Because he has an extensive background in aviation, he consults with his colleagues outside of the company for advice on making strategic decisions; such as aircraft purchasing, leasing, and selling, as well as maintenance levels, fuel contracts and certain incident decisions.

English: Jimmy Carter signs the Airline Deregulati...

Mid-Continent logo

TAM Airbus A330-200 in the former livery

was chosen to be Vice President. Her individual duty is to preside over the meetings of the group. Alexandra controls the tasks of the company and determines when each will be discussed at a meeting. She plans the meetings locations and times. She has the duty to notify each member of any changes to the schedule. Alexandra is also in charge of quality control and training, and handles the corporate social performance budget.

is the head of the marketing department. Each week, when the marketing information is available to the team as a whole, she analyzes the data concerning everything that does not regard the internal accounting of the company;...