Alcohol Concern Evaluation

Essay by uzzi04University, Master's September 2004

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Looking back at this project I can say in confidence that I have prepared for all aspects and obstacles that I will face in the production of this video programme.

The strengths of this programme are the forms of influence that we will be using to get a message across to teenagers. For example, the use of real people who fell victim to alcohol abuse. They tell the audience how much alcohol abuse can run lives and persuade them not to drink excessively. Another good aspect is the use of music to reach younger people.

The weaknesses of this programme are in the ideas department. I have put forward three ideas, as specified but I did not go beyond these ideas such as exploring the effects it has on the friends and families of the victims of alcohol abuse.

The research that I carried out was very useful. I searched web pages on government websites.

I found one site named 'alcohol strategy' which gave me more than enough information and statistics. I also read a number of books that gave me graphs and diagrams as a guideline. I can say that the research helped me a lot when it came to having ideas for the programme.

The audience survey that I carried out was equally helpful because it backed up what my Internet research had stated. I knew I was on the right path in term of codes and conventions of the programme.

The use of teenagers to present the show would get the message across more clearly, plus it is what the audience wanted in the survey. It would also have been wise if there was a celebrity on the programme because often that has a great impact on an audience especially teenagers.

I would like to express my...