Amazon Evolution Paper

Amazon Evolution Paper

BIS/219

May 19, 2011

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Amazon Evolution Paper

Amazon.com is currently the largest online retailer and has demonstrated a viable business model throughout its tenure. In this case study the subject is to analyze this company's business strategy, competitive advantage and business model. It is also important to review and evaluate Amazon.com's website and its alignment with the business strategy. An analysis of the company's financial and business summary is a point of interest because it has not shown consistent profit growth in recent years with the market becoming more competitive. Legal and security issues can create technology challenges. The analysis of Amazon.com will consider these key points.

Advances in technology have created environments in which businesses can operate in a non-traditional manner. The Internet is one such invention in which advances and innovations help create this environment.

Figure 1

Amazon Kindle on Wikipedia

English: Third generation Amazon Kindle

Amazon.com has revolutionized the way business is done by establishing its dominance in the E-business industry. This business strategy used today by Amazon.com enables it to be "the global leader in E-commerce" (amazon.com, 2011) and in ones opinion, the foreseeable future.

From the start in 1995, Amazon.com sold books from a basic website to offering customers a wide range of products and services in as little time as possible. To stay on top, Amazon.com had to invent many processes and procedures that give them a competitive advantage over other established or emerging firms. Amazon.com states: "our architects and engineers have had to advance research in directions that no academic had yet taken. Many of the problems we face have no textbook solutions, and so we -- happily -- invent new approaches" (amazon.com, 2011). The patents and secrets to the ever-evolving...