INDIVIDUAL ASSIGNMENT Ã¯Â¿Â½ SHAH VIDHI MARKETING BM401 UB 204313
Marketing report on:-
AMUL- Gujarat Cooperative Milk Marketing Federation (GCMMF) Ltd
'The Taste Of India'
Prepared By: - Vidhi Shah
UB ID:- 204313
Date Of Submission:- 11/09/2007
TABLE OF CONTENTS
STRATEGY/ POSITINING IN THE COMPETITIVE MARKET
MARKETING MIX -4P's OF MARKETING
COMPETITIVE SET -MAIN COMPETITORS IN THE MARKET
In the beginning, I would like to thank all the persons who helped me lots to complete this marketing report by providing their knowledge. First of all, I would like to thank my tutor Geoff who gave me chance to do this assignment and also gave me knowledge of all basic fundaments of marketing. I would also like to thank my friend professor Jayraj Pandya who helped me to choose this topic and also gave me all the details regarding this report.
When I was pursuing my bachelors he took me to the site of Amul and that is the main reason I choose the same topic.
'Amul' Gujarat Cooperative Milk Marketing Federation (GCMMF) Ltd. name itself suggests that it is related with milk. It was established on September, 1994 in Gandhinagar having a capacity to handle 10 lac litre of milk in a day. it is the largest co-operative movement in India with 2.2 million milk producers organized in 10,552 co-operative societies in 2003-2004(). The plant firstly set up at Gandhinagar, India with the purpose of to fulfill the requirement of getting fresh milk of the consumers of the Ahmedabad and for that he handles with every drop of milk. Thus, it proves the name...