"In The Name of God, the Merciful, the Compassionate.... Master of the Day of Doom...."
The Koran is full of connotative language, words that fill you with emotion and compel you to submit your will to Allah. The words in this book were chosen carefully by the author (God) to influence the way he is envisioned, and to show us his duality: Allah the Merciful, the compassionate, and Allah the Master of the Day of Doom.
In the opening of the Koran's verses, Allah is described as "Merciful" and "Compassionate". These words connotatively suggest he's friendly and caring, as they do if taken literally. When people searching for a new religion come across this line, they would probably be quite interested. Nearly everyone would like a supreme being that cares for them as their deity. Further into the verse, he is called "The Master of all Being", implying he is The Creator as well.
That phrase makes you feel small, because in being part of "all Being", he is your master. When he is called "Master of the Day of Doom", you are awestruck at his control over the Apocalypse. By this time, the reader has a very good idea of this deity's capabilities, and his two very different sides.
Continuing with the opening in our awe-struck state, we are hit with the words "Thee only we serve; to Thee alone we pray for succor". This line makes you feel like Allah is the only true god, the only one to turn to, the only one to worship, and the only one to submit to. Also, the words quite literally mean the same thing as the connotative meanings. In the next line, we implore this deity to "Guide us in the straight path". The connotative language of this line...