Analyzing the market of MP4 player and replying consultation of whether the company (TOSHIBA-assumption) should sell the MP4-player.

1. Terms of Reference

Ever-high-heated, unsocial MP4 multimedia player seems to be on the spotlight all of a sudden. Not only the global MP4 founder, French Archos beefs up promotion to its flagship AV400, and also other known digital vendors active in Chinese market like Samsung Electronics, MSI, Zarva Digital, and iRiver have successively released their own MP4 multimedia MP4 players. (http://www.ccidconsulting.com/search/channel/detail.asp?Content_id=1890) At present, MP4 player looks to be the star featuring most vogue and eye-catching elements.

The frog leap from portable audio player to portable video player indicates MP4 player is doomed to boom. Meanwhile, challenges from price, content and alternative products are unavoidable. The purpose of the report is to assess the continued viability of MP4 player in a volatile digital market.

2. Procedures

In order to make this report a fortiori objective, there is a SWOT Analysis made for MP4 player. The purpose of this analysis is to find out the status quo of MP4 player.

Archos Jukebox Multimedia. Archos Jukebox Multimed...

English: a MP4 player from Newsmy

English: mp4 player from china

The following are some parts of the analysis that refer to this report. Most of the information in this report was derived from CCID Consulting Corporation. The major findings of the survey were conducted by CCID Consulting in November 2005.

3. Findings

3.1 Strengths

More attention

Not only the global MP4 founder, French Archos beefs up promotion to its flagship AV400, and also other known digital vendors active in Chinese market like Samsung Electronics, MSI, Zarva Digital, and iRiver have successively released their own MP4 multimedia MP4 players.

(http://www.ccidconsulting.com/search/channel/detail.asp?Content_id=1890)

Small and portable

MP4 player can be brought anywhere because its size is small enough to put in one's pocket.

More useful than MP3

MP4 player is fundamentally the global file extension for the official container format defined in the MPEG_4 standard (ISO 14496_14). This is stream able and supports all kinds...