AOL CASE

AOL

INTRODUCTION

In this case puts us in the decade of the 90s in Japan, especially in 1999. In which the Japanese economy entered a phase of stagnation. The GDP showed an annual average growth of 1.1%, while the income per capita increased just 0.8%.

The company was created in USA. It is one of the most powerful countries in the world. The economy of the United States of America is the world's largest national economy. In turn, the United States maintains a high level of production and a GDP per capita of about $ 48,147, which makes these terms to the United States, one of the wealthiest nations in the world.

Quantum Computer Services was founded in 1985 in the United States. In 1991 it adopted a new name: America Online. Providing Internet access and services to consumers of America.

The case is on 1999; the AOL service was established in over 9 countries, which had a market share of 21%.

AOL Mobile stand at GSMA Barcelona 2008

For Japan

Japan Mountain View

While in the new emerging market that was Japanese. AOL entered the Japanese market in 1996 with 33% of the population had a computer and 18% were in line, but AOL had only 3% market share.

This failure in the Japanese market could have been because AOL entered the market too late and it had already hoisted well-established companies and as I said previously economically Japan was not right.

In this case we will talk about topics like Mitsui was the best partner for AOL to enter the Japanese market. AOL has recommendations for better management team if the current structure in the future should continue; structural impediments the Japanese market and AOL do to get more market share in Japan.

QUESTIONS

1. Was Mitsui the best partner for AOL to enter the Japanese market? If so, why?...