TITLE AND BACKGROUND 1
PRELIMINARY REVIEW OF LITERATURE 2
DEFINITION OF TQM 2
TITLE: The TQM (Total Quality Management) of Multinational Automobile Manufacturing Companies in the light of the present global economic situation: How well TQM is being managed? Case studies of Toyota, General Motors, and Ford
In the beginning of 21st century 'quality management has entered a new era' (Zhang, 2000), and as the millennium progresses it is expected to become more and more 'advanced and more strategic' (Dahlgaard, 2001).
The global business practice has entered a new phase when TQM is expected to provide sustainability to the strategic growth for the businesses. Over the last few decades TQM has been considered an effective management practice and even a 'necessity for corporate survival' (Juran, 1985).
Although TQM principles have been recognized by many organizations as 'capable of producing competitiveness' (Cullen, 1988), by providing quality culture of the business, many companies in global automobile industry are failing to obtain an efficient use of TQM methods and models in their management practice. This has caused many failures in providing sustainable customer satisfaction and 'continuous quality improvement', which is 'the essential belief of the TQM philosophy' (Deming, 1986).
The framework of this research proposal first starts with a thorough discussion of concept of TQM and its development, as well as its sustainability principles, which are examined and...