Assignment: Outline the potential problems facing organizations who wish to develop a revenue stream from B2C e-commerce

Table of Contents

1 Background

2 Introduction

3 Problem Content

3.1Legal & Ethical Issues

3.1.1 Privacy

Solution 1

Case Study 1

Case Study 2

Solution 2

3.1.2 Intellectual Property Rights

Solution

Case Study 1

Case Study 2

3.1.3 Taxation

Solution

Case Study

3.2 Social Issue

3.2.1Digital Divide

Solution

Case Study

3.2.2 Loyalty Issues

Solution

3.3 Political Issues

3.4 Economic Issues

3.5 Organization

3.5.1 Channel Conflict

Case Study

Solution

Case Study

3.5.2 More potential conflict under the channel conflict

3.5.3 Change Management

Solution

3.5.4 E-Fulfillment

Case Study 1

Case Study 2

Solution

4 Conclusion

Bibliography

Topic

Outline the potential problems facing organizations who wish to develop a revenue stream from B2C e-commerce.

1 Background

The rapid advancement of technology and its application by the business has helped more and more businesses proceeding cautiously into the world of web marketing, the electronic-commence(e-commerce) offers attractive opportunities for economy growth. Dave Chaffey provided a broad definition to the e-commerce:

"E-commerce is the exchange of information across electronic networks, at any stage in the supply chain, whether within an organisation, between businesses, between businesses and consumers, or between the public and private sectors, whether paid or unpaid".(2004,P7)

Map of WIPO members ()

United States

United States

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David Clark (2002,P3-4) outlined the trend of the B2C development from the official Census Bureau estimate concludes that the B2C sales were more than $12 billion in 1999, with $5.3 billion in the fourth quarter alone. It also says Forrester estimates that sales resulting from purchases of goods and services through online stores will nearly double each year through 2004. In other words, the B2C transaction is expected to reach $184 billion in 2004.

2 Introduction

Many reports of e-commerce development show the fact that the B2C transaction is a growing and highly publicized category of the e-commerce, even if many consumer-oriented e-business have been...