Atlantic Health Center - Case Study

Essay by juliannaryanUniversity, Master'sA+, June 2005

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To: Management

Atlantic Health Center

Although the rapid growth of the Atlantic Health Center (AHC) has resulted in a variety of opportunities, numerous issues have emerged that clearly indicate that management must take immediate actions to ensure the long term sustainability and profitability of the AHC are not compromised.

This report will not only highlight the main issues facing the AHC, it will propose a detailed strategic plan that will be centered on a new vision and mission statement. The future of the restaurant and bar will also be examined, as will a new AHC management structure and diagnostic control system. Critical performance variables, profit plans and compensation and incentive structures will also be outlined. These proposals will all be congruent with the new mission and as a result, the AHC will be strategically aligned and thus more effective in balancing its profit, growth and control objectives.

For further inquiries and implementation strategies please contact me at your convenience.


In examining the Atlantic Health Center (AHC) and speaking with Jim Cormier regarding his concerns about the expansion and direction the business is heading, as well as its viability in the long run, it has became evident through the various analysis that the AHC can have a positive impact both on the Nova Scotia community and its bottom line, if it implements a variety of the initiatives outlined below.

This report will first examine the situation analysis of the AHC and provide a summary of both the internal strengths and weaknesses of AHC, as well as its external opportunities and threats. This analysis will highlight the various issues currently impeding the AHC's growth and profitability. The report will than examine the actions required for the AHC to mitigate both its weaknesses and threats...