Audience Analysis Ã¯Â¿Â½ PAGE \* MERGEFORMAT Ã¯Â¿Â½2Ã¯Â¿Â½
Audience Analysis Paper
University of Phoenix
As head of the Sale Department it is my responsibility to present sales performance information to the CEO, stakeholders, managers, salespeople and customers. Due to the diversity of the group it is imperative that I'm effective communicating the data keeping them engaged, focus and interested in the sales analysis presented. In doing so it is vital that I have a clear understanding of my audience to effectively deliver the material at each group level of understanding.
An audience analysis uses the demographic and situational information of an audience to determine their specific needs and interests. Communicating with the people who will be attending the quarterly sales meeting should assist with the identification of their characteristics. Several audience characteristics of communications that should help establish the individual background information are education, native language, professional background, and knowledge level of the subject that will be presented.
Equally important is considering the possibility of unexpected audience members, such as any members from the board of directors who may be interested in joining the meeting or somebody else who may attend at the last moment. Asking the audience for points of interest ahead of time is also helpful in the structuring of the meeting. In some cases, the meeting may even be planned to ensure maximum focus from the audience.
Another important aspect is the presenter should place himself in the shoes of the audience and view the meeting from the respective point of view; in order to accurate extract the desired reactions. In doing so the presenter can envision relevant questions and formulating the appropriate answers the will enhance the flow of communications that will maintain a natural flow conveying confidence and gaining the audience's trust.