The Beauty Industry in China

About Beauty

___ _"The Beauty Industry"

Today the beauty industry begins to play more and more important role in China just like in America and it promotes the development of the Third Industry of China. More and more women and men spend money on their faces, hairs and bodies.

Over the past two decades the popular magazines have conducted several surveys on how people feel about the appearance of their bodies. The changing results make for interesting reading. The dramatic changes in Chinese culture have significantly altered peoples' perceptions of themselves.

Images of Beauty are everywhere. Pictures of handsome men and beautiful women grace the pages of glossy magazines, television, billboards, consumer products and the Internet. In the developing world the preoccupation with the body and with Beauty is intensifying and the Beauty Industry, despite many years of feminism, is almost multi-billion yuan a year business.

In China visiting any newsagent and you will find dozens of magazines on various aspects of style, fashion and health.

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There are several magazines just devoted to the topic of hairstyles and hair care. Men's magazines tell men how to get flat stomachs and bulging biceps. Images of slim, ultra fit models seem to be everywhere and vast numbers of women are preoccupied with their weight. Yet despite this preoccupation with beauty and despite the well publicized health risks over a third of Chinese are maybe not obese. But yet, while one third are maybe obese, for others anorexia nervosa is a serious and potentially fatal mental health problem.

The images of beauty everywhere should not be the average man or woman. Few ordinary people can aspire to look like the images of the exceptional beauties the media present us with. The models, actors, and actresses are selected from the thousands who apply.