The Bell-Mason Diagnostic and Prescriptive Method is a rule-based tool that is applied manually to characterize and plot the status of a high information technology venture at each stage of its growth.
Four major elements of the Bell-Mason:
1. The five stages of company growth
2. The twelve dimensions that are measured to assess a start-up
3. The rules used to evaluate each dimension
4. A relational graph plotted against the ideal model for success
Element #1 - The 5 stages of company growth:
All companies starting up must pass through the following four predictable, measurable, sequential growth stages.
Stage 1: Concept (0-? Months) - The Company's starting point. Can be initiated for a market need, technology need or product need, but it requires the drive of a core group.
Stage 2: Seed - (3-6-12 months) - The purpose of this stage is 3 fold. Usually lasts 6 months.
*Entrepreneurs must ensure that any critical technology is under control to move to stage 3.
*They must create a cursory product definition so that the market can be assessed
*They must product a realistic business plan, which ties cost/revenues together.
Stage 3: Product Development - (6-23-37 months) - Hire staff, specify and plan the product, and design and produce the actual working product. Might take an average of just under 2 years for this stage. This stage consists of the following 4 sub-stages:
*Hiring and planning - team is hired to generate a detailed plan and product spec.
*Designing and building - the product is designed and built
*Alpha testing - the product is tested in-house
*Beta testing - tested by users
Stage 4: Market Development - Entry into this stage is marked by the first customer shipment, and exit is usually marked by company acquisition or IPo. Once...