Was it immoral for Mary Bailey to represent her company as she did?

Essay by Wolfgang61University, Master'sA+, August 2004

download word file, 6 pages 3.8 1 reviews

Mary Bailey had been in business more than 20 years before dreaming up and executing the idea of creating a website ( that would provide information to help female professionals juggle their busy lives. Based on her experience in business, she made a decision to misrepresent her company and make it larger than what it actually was to attract sponsors and customers for her start-up business. Her decision to misrepresent her company was a calculated move that could have backfired. Was it an immoral decision? Yes it was. She wanted to build a business quickly instead of the slower path start-up small businesses typically go through.

I intend to prove my point by analyzing her actions with two moral decision-making theories: The Utilitarian and The Deontological. This paper will provide facts and opinions from several different reports and write-ups from subject matter experts, news reports, papers, and other documents, along with facts and opinions based on my personal experience in the sales arena.

I looked at the issue in question more toward the moral perspective versus a business perspective.

Utilitarianism was launched on Mother's Day 2000. Soon after, they began to receive e-mails from executives thanking them for the useful articles on their site, phone calls from companies who wanted their help creating programs for working mothers, and headlines praising their content. In less than a month, appeared on the pages of The Wall Street Journal, Miami Herald, Denver Post, The Chicago Tribune, and national magazines like Self, Smart Money Magazine and many other national and regional publications. All of these positive experiences fueled their motivation for serving executive working mothers and the companies who employ them.

As of today, the company is a success and many have benefited from the services provided by, therefore according to...