Boeing Moonshine Shop

Essay by varunthakurUniversity, Master'sA+, November 2014

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Creativity and Business Innovation


The Boeing Company: Moonshine Shop


Anyone who has ever flown on an aircraft has most probably heard of either Boeing or Airbus. These two names are synonymous with 'flying'.

As one of the global giants in the aviation and defence industries, Boeing is the point of discussion in this case. With an illustrious history of commercial successes, robust year-on-year growth, industry leader status in manufacturing best-practices and continuous innovation across its businesses, Boeing has been at the forefront of path-breaking technological innovation.

Operating in a competitive industry where overall industry sentiment and cost-competitiveness are as important as time to market and manufacturing best-practices, Boeing focuses not just on continuous product innovation but also on the more crucial and internal activity of process improvement.

By adopting newer ways of thinking and being open to experimenting and going where no one has gone before, Boeing, through its 'Moonshine Shop', is making processes and manufacturing methods 'leaner' within the company.

By constantly trying to improve processes, cut costs without disrupting processes, reduce timelines and making 'internal customers' (Boeing employees) happy, these 'Innovation Centers' of Creativity are adding significantly to the company's top-line, bottom-line and future growth.

Their effort to continually improve processes is a success story that parallels the rise of this conglomerate on a global scale.


Boeing is a multinational aerospace and defence giant headquartered in Illinois, USA. Founded in 1916 by William E. Boeing, the company has multiple business units, namely - Boeing Commercial Airplanes (BCA); Boeing Defenc e, Space & Security (BDS); Engineering, Operations & Technology; Boeing Capital; and Boeing Shared Services Group.

With customers in more than 90 countries, employee base in excess of 170,000, revenues in excess of US $ 80 Billion annually and largest export company...