Book Review in fullfilment of BUS406. The document will not fit in your space so if you want the rest I'll submit a second time, ONLY IF YOU TELL ME TO! -
Book Review of Business Policy and Strategy: An Action Guide
Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Grade = 95% {A}
Business Policy and Strategy: An Action Guide, by Robert Murdick, R. Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies and interrelationships that exist among the many functional areas which undergraduate students typically study. The authors intend the text to supplement the typical case book and/or computer simulations used in teaching business strategy (ix). Situational analysis is presented, as is a structure for developing strategy. Practicality and real world experience is combined with educational theory to provide as complete a picture as possible of strategy in business.
English: Figure 10: SWOT-Analysis of the organic b...
English: Table 5: Example of a sensitivity analysi...
English: Cover for the Business Strategy Wikibook.The authors have divided the text into 15 chapters with no further subdivisions. It is possible, however, to group the chapters into specific areas of study. For example, the first chapter, 'Business Failure -- Business Success,' examines why businesses fail, and provides the reason for continuing with the remainder of the text. The next two chapters focus on the 'field of action,' including the business environment and the business system. The fourth and fifth chapters introduce strategic management (chapter 4) and the struggle not only to survive, but to prosper using strategic management (chapter 5). Chapters Six through Nine address specific functional areas (marketing, accounting/finance, production, and engineering/research and development). Chapters 10 and 11 introduce the reader to the problems of managing human resources (chapter 10) and data processing resources (chapter 11). The last four chapters discuss the issues involved with analyzing business situations. Multinational business analysis is...