Branding Lyon, Branding your City

Essay by LoresUniversity, Bachelor'sC+, March 2010

download word file, 3 pages 0.0

Brand Management

Always Branding Always Lyon

Discover Lyon, a city of education!!

Back home in my university in México City When I had to choose one university to experience my international exchange, back home in my university in México City, I looked trough many countries and also many cities. I choose France because is a country that has a lot of culture, traditions, a completely different lifestyle. Another important reason of choosing France is because of learning another language. Not only in México but also around the world to get a job is really hard, so now you need more weapons to succeed in your professional live.

Then, when I choose France I had a lot of cities I looked like Paris, Rouen, Lille, Dijon and Lyon. I looked trough all the websites pages and realized that the perfect city where I can learn a lot and experience my international exchange.

This experience is very important to me because you can change a lot and learn many things in a completely country with very different costumes, traditions, lifestyle, and language.

So I discover that this city was great, it is a city of excellent education, and also a city for students. There are a lot of foreign students that also want to experience this new adventure.

Lyon is, after Paris, the second largest university town in France. There are 4 universities (Lyon 1, Lyon 2, Lyon 3, Catholic University) and the prestigious elite academies: Ecoles Normales Supérieures (ENS Lyon and ENS Arts and Social Sciences), Ecole Centrale School of Engineering (ECL), National Institute of Applied Science (INSA), School of Advanced Studies in Chemistry, Physics and Electronics (ESCPE), Textile and Chemicals Institute (ITECH), EM Lyon (Management), National School of Veterinary Science, National School of Advanced Studies in Information Science and...