Imagine this; it is the first day on the job for a new employee in a highly competitive field. The boss takes this new employee into his office to give him or her some guidelines. He tells this worker he or she can do whatever it takes to be number one in his company, despite how drastic the measures may seem. The feeling this worker experienced in that situation may be similar to the way people reacted to Machiavelli. In Machiavelli's The Prince, he depicts a philosophy in which he became famous. His instructions to the prince, although, lacking morals are enriched with practical information on how to keep your position of power. Machiavelli presents a strong argument by his effective use of rhetoric, use of logic, and well supported ideas.
Machiavelli says on page 44:
"And men are less hesitant about harming someone who makes himself loved than one who makes himself feared because love is held together by a chain of obligation which, since men are a sorry lot, is broken on every occasion in which their own self-interest is concerned; but fear is held together by the dread of punishment which will never abandon you"
This quote demonstrates the effectiveness of Machiavelli's rhetoric in "How a Prince Should Keep His Word" from The Qualities of a Prince.
Machiavelli suggests alternate arguments and then explains why one is wrong. This also distracts his reader from realizing how brief he is. Niccolo Machiavelli is direct, clear and to the point. He announces his point clearly and upfront. Machiavelli explains why his positions are the best one by appealing to both prudence and historical experience. Another reason Machiavelli's rhetoric is so effective is he discusses opposite pairings, comparing and contrasting. This gives his readers the feeling that he has...