1.0 Executive Summary Buono Vita Restaurant and CafÃÂ© will be the leading gourmet pizza and pasta restaurant in Canberra. The new line of innovative, premium, pasta dishes include pesto pasta with fresh garlic and marinated grilled chicken, fresh seafood tossed in garlic, white wine, parsley & Napolitano sauce and fresh mussels and clams in a marinara sauce.
Buono Vita Restaurant and CafÃÂ© also serves distinct salads, desserts, and beverages. Buono Vita Restaurant and CafÃÂ© will reinvent the pasta and pizza experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at a reasonable price, great tasting dishes, a convenient location within the Canberra city central, and setting an industry-benchmark for customer service.
As well serving meals, Buono Vita will have a large selection of coffees and beverages freshly brewed for the best resulting taste. The cafÃÂ© section will be open from breakfast, all the way through until closing time.
Marketing will play a fundamental role in the success of Buono Vita Restaurant and CafÃÂ©. Buono Vita must build a product about the services it offers by greatly promoting itself through local television, radio, and print advertising. Marketing efforts are just the beginning by the time a potential customer enters Buono Vita Restaurant and CafÃÂ© for the first time. A strong importance will be put on keeping customers and building product loyalty through some programs focused on staffing, experience, and customer satisfaction.
2.0 Introduction 3.0 Objectives of the Marketing Plan Buono Vita?s advertising budget is very limited, so the advertising program will be very simple until increasing growth in profits. Buono Vita?s will do direct mail, banner ads, and inserts and hopefully website launch in the upcoming months of development. The main marketing objectives for Buono Vita are as follows: 1. Maintain positive, steady,