Magazine Advertisement Essay
Everywhere we turn; there are ads that sexually exploit women's bodies to sell products. The use of women's bodies in ads is a cheap trick that marketers use instead of making more thoughtful arguments on their products. The secret used in these ads is quite simple: Attractive bodies are employed to grab attention and stimulate desire, which advertisers hope will then be transferred to the product. Burger king has a new sandwich called the "Super Seven Incher". This juicy, flame- grilled sandwich is filled with cheese, onions, and a beef patty topped with a "hearty" steak sauce. Sounds a lot like something a man would love. This ad helps create an atmosphere that devalues women as people and makes them seem more like objects in order to gain customers.
There is an image of a woman in the ad; the way she is positioned and the features in her face aim at putting a specific sexual idea into men's heads.
The bright red lips, the blue eye shadow, the wide eyes, and the gaping mouth, makes her seem like an object-a stereotypical blow up doll. Her red lipstick stands out the most in her face. Red is the color representing lust, sex, and/or danger, ultimately meaning that this woman is being associated with sex. Any male would be immediately attracted and drawn to her due to her luscious red lips. Therefore, men would go buy this sandwich.
Her eyes are incredibly dominant within her overall appearance, the dark smoky eyes, representing danger, darkness and mystery. The way that they are really wide open is an expression that one would not have looking at a burger. It demonstrates how excited, overwhelmed, and shocked she is to see this 'huge seven incher,' whether that's because she's never seen a...