� PAGE \* MERGEFORMAT �1� Final Business Model and Strategic Plan Final Business Model and Strategic plan � PAGE �17�
Final Business Model and Strategic Plan
Denise Rodriguez
Integrated Business Topics/BUS475
10/27/14
Dr. Leah Raby
�
Table of Contents
Title Page 1
Table of Contents ........................................................................................................................2
Executive Summary 3
Business Model and Strategic Plan Part l: Existing Business or New Business Division 4
Business Model and Strategic Plan Part II: SWOTT Analysis 7
Business Model and Strategic Plan Part III: 13
Conclusion 17
References ...........................................................................................................................18
Business Model and Strategic Plan Part 1
Alpha Natural Resources Inc was established in 2002 with a staff of seven and a vision. Currently with that vision the company has grown to annual of $8 billion and 12,000 employees, and America's leading coal producer. Alpha Natural Resources produces not only light and heat but steel as well. Coal generates 40% of the worlds electricity and powers almost 70% of global steel production (Alpha Natural Resources).
Coal Mining
Alpha Natural Resource is the world's sixth largest coal supplier, and third of metallurgical coal. Alpha, operates mines and coal preparation through its affiliates and facilities in West Virginia, Virginia, Kentucky, and Wyoming. Alpha also supplies thermal and metallurgical coals not only domestically but also internationally, with below industry average Alpha, operates some of the nation's safest mines which is tracked by the Mine Safety and Health Administration. Creating the right blend of coal requires efficient testing and strict quality control measures in laboratories. There are five blends of coal each with its different uses first Peat a depositional environment or geographic setting with rapid plant growth. Second, Lignite the largest of the worlds coal reserves, it has the lowest carbon content and lowest heat value and is mainly used for electric power generation. Third Subituminous...