Business and marketing plan, Author: Kevin

Essay by nickhsuUniversity, Bachelor'sB, August 2005

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Kevin Car Wash (☉KCW) will be the prominent car wash for luxury vehicles in Kaoshung, Taiwan. It is owned by Kavin Wu, a young entrepreneur who has worked in the family car repair business for over 6 years. Having owned a car repair shop in Kaoshung for over 15 years, the Wu family is well known and respected in the neighborhood.

The differentiator for Kevin Car Wash (☉KCW) will be Kevin and the Wu name. It is believed that people will come to the car wash not only to have their cars cleaned and detailed, but also as a social outing to meet up with and chat with Kevin and his father Jack. Additionally, the car wash will provide excellent service, efficiently and expertly cleaning customer's cars so that they will be repeat users of the service.

The car wash will be based in Kaoshung. This area has a number of benefits in terms of the market that it will provide for the business.

Over 40% of households in the immediate neighborhood earn over $90,000 annually. Many pvision for the company. Nick is a family friend and has worked with the Wu family for 13 years. He has worked with hundreds of small- and medium-sized businesses during his career.

☉KCW will have 20% market share of the hand car wash business in the Kaoshung neighborhood by the end of year three, and it aims to convert a larger percentage of people away from machine car washes, which damage a car's finish. ☉KCW will maintain a 95% gross profit margin and make 11% net profit margin after 12 months of operation.

Table of Contents


1.1 Business Description

Modern people are very busy and they often neglect to clean their cars, and sometimes the limited living space...