November 24, 2008To: Professor Name Goes HereFrom:Student Name Goes HereSubject:Comparison of Honda, GM, and BMWAs you requested, I've investigated Honda, GM, and BMW. GM has the best outlook in the current volatile economy followed by Honda. BMW may be overpriced for consumers in the current economy, especially with high fuel prices.
History and Pricing of Honda, General Motors, and BMWHonda Motor Company was established in 1948 as a motorcycle company in Japan. Honda then expanded motorcycle sales to the United States in 1959. In 1979, Honda opened its first automobile plant in the United States and then started manufacturing passenger cars in the United States in 1982 (Honda in America Operations, 2008). Honda currently offers 1 Civic hybrid at $23,550, 1 Civic GX natural gas vehicle at $25,090, and 1 FCX Clarity hydrogen fuel cell vehicle offered on a $600 a month lease only in California (Hybrid and Alternative Fuel Vehicles 2008).
General Motors (GM) was founded in 1908 in Flint, Michigan as a holding company for Buck. Until 1916, GM, acquired Oldsmobile, Cadillac, Cartercar, Elmore, Ewing, and Oakland. In 1916, GM built its first car, the Chevrolet 490 (History, 2008). GM is one of United State's top 3 automakers and currently offers eight fuel efficient models ranging between $12,625 to $26,225 (Chevy Vehicles by Category, 2008). GM is also working on the Volt, an electric car set to launch in 2010 for $30,000 (Electric, 2008).
Bayerische Motoren Werke (BMW) was founded in 1916 in Germany. BMW initially started as a company producing aircraft engines which was ceased after World War I due to the Versailles Armistice Treaty. BMW then started producing motorcycles in 1923 and automobiles in 1928. BMW is also the parent company of Mini Cooper and Rolls Royce (BMW History: Introduction. 2008). Currently, BMW has 100 Hydrogen...