BUSINESS MODEL AND STRATEGIC PLAN 13
Business Model and Strategic Plan Part I
September 15TH, 2014
BUSINESS MODEL AND STRATEGIC PLAN 1
In today's economic environment, businesses and corporations must meet the customers' demand by create differentiable value. To achieve this goal, organizations must have clear Mission and Vision statements to lead the way, also a certain synergy between innovation and strategic planning. This paper introduces the " Self served coffee machine" as a new division of Starbucks Coffee Co. and the detailed analysis on the SWOTT. The balance scorecard will list the new division internal and external' objectives, also how is this new innovation help the organization to gain competitive advantages.
New mission and vision statements
Customer value perspectives
Process or Internal Operations Perspective
Learning and growth perspectives
Monitor and Control
Why do businesses need innovation is simple, the world is changing at a rapid speed and no one can predict what is coming in the future.
Organizations are facing many new types of vulnerabilities everyday. Innovation helps to determinate the strategic management within an organization and prepares organizations for the unforeseeable change and to make the change. Although very organization have different priorities, or balance the unique issues of their own, ignoring the innovation, or implementing the strategic plan inefficiently can bring risks of losing key employees, inefficiency of the operation, and lose competitive advantages to the competitors. This paper will create a new division for Starbucks Coffee Co. Using this division as an example to explain the importance of the innovation in company's vision, mission, and values, and how it related to strategic management.
The New Business Model
Starbucks Corporation, doing business as Starbucks...