1.0 Summary Profile
Business Name: GRYFFINDOR BOOK CAFÃÂ
Type of Business: A Book CafÃÂ©
Legal Structure: Partnership
Address: No. 17, Ground Floor, Parramatta Road, Broadway
Gryffindor Book CafÃÂ© operated under a partnership between 3 people. It is classified to be within the hospitality industry, with its main focus is in serving people. The partners view the CafÃÂ© industry Australia to be lucrative due to the growing demands of coffee.
Gryffindor Book CafÃÂ© will be operated within the University zone amongst the University of Sydney and University of Technology Sydney, in Broadway. Hence, the cafÃÂ© will be in close proximity to its target market. To differentiate our cafÃÂ©, we will embark upon a unique physical appearance, which sets it apart from local cafÃÂ©s, provide free reading materials, such as local and foreign newspapers, different types of magazines, books and novels. We will be providing a cafÃÂ© for customers in which, they can relax and escape from the daily pressures of work and offers a place to converse with mates over a cup of coffee.
Furthermore, aside from the cold and hot drinks available, the business will also provide complementary side dishes, such as cakes. Hence, Gryffindor Book CafÃÂ© will offer a variety of choices to our customers. Gryffindor Book CafÃÂ© will gain its competitive advantage in the market by the quality of its products, warm customer service provided by our staff and the uniqueness of our facilities, which offers an escape from the everyday rustics. Furthermore, the main promotional strategy employed by the business is the word of its satisfied customers and the various discounts the business will offer.
2.0 Critical Success Factors for the Survival of the Business
ÃÂ· Efficient and concise management - Good management allows operations of the business to be well coordinated.
ÃÂ· Detailed planning - A...