Table of Contents
I. Table of Contents 3
II. Executive Summary 3
III. General Company Description 3
IV. Products and Services 3
V. Marketing Plan 3
VI. Operational Plan 3
VII. Management and Organization 3
VIII. Personal Financial Statement 3
IX. Startup Expenses and Capitalization 3
X. Financial Plan 3
XI. Appendices 3
XII. Refining the Plan 3
II. Executive Summary
De'Sign is a consulting firm that assists investors, entrepreneurs, and small businesses. With an emphisis on marketing, we offer our clients a commitment that includes prospecting for ideas, product development, marketing research, and assistance in obtaining clients
Write this section last.
We suggest that you make it two pages or fewer.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
If applying for a loan, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.
III. General Company Description
What business will you be in? What will you do?
Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan, followed by:
Company Goals and Objectives: Goals are destinations--where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer...