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Running head: BIG DRIVE AUTO - BUSINESS RECOMMENDATIONS BASED ON
Big Drive Auto - Business Recommendations based on Economic Projections
University of Phoenix, MBA
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Big Drive Auto - Business Recommendations based on Economic Projections
Introduction:
This paper will offer recommendations for Big Drive Auto (BDA) to base its strategic operations business plan over the next 5 years. BDA is a multi-state automobile and truck dealer who retails new and used vehicles and provides service and parts services to its retail and wholesale customers. Its revenue is divided amongst its key business units: new retail car and truck sales, used car and truck sales, vehicle service department, wholesale and retail parts sales, and tire sales.
BDA's goal is to identify key business plan components that will be the focus of this 5-year strategic plan. This plan will focus on three primary areas:
Pricing Strategy Recommendations
Nonprice Barriers to Entry Recommendations
Product Differentiation Ideas
Pricing Strategy Recommendations:
Many industries have been through the proverbial wringer in the past few years, likely none more so than the auto industry.
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Kim, Davis, Jacobson and Lyndaker (2008) use the percent of real value added in data reporting to show that growth in durable goods manufacturing in 2005, 2006 and 2007 "was led by...