Acknowledgement
At first I want to express my great gratitude to my honorable Teacher Dewan Mahbub Hossain and Ashiq Sir to give me the opportunity to complete my assignment.
I would like to thank all mighty Allah for keeping everything on right track. Finally, I would like to thank my parents and friends without whose support it was impossible for me to complete the project.
Executive Summary
In this assignment, I have described and analysed various strategic tools such as Integration, Intensive and diversification strategies. I have also discussed and relate Michael Porter's Five Generic Strategies with the case study and after that I have explained various Strategic matrices such as Grand Strategy matrix, BCG matrix, Internal-External Matrix, EFE matrix, IFE Matrix, SPACE Matrix and SWOT Matrix as per requirement stated in the case study.
Statement | Strengths, Weakness, Opportunities or Threats | Reasons |
Lack of patent protection | Weakness | We do not have any patent protection rights in our country and this drawback can be a opportunities for the competitors which will enable them to copy any product or services. |
Keep costs below the competitors' costs | Strength | Our cost is less than the other competitors |
Competitors have strong brand names | Threat | Our competitors have stronger brand images in the market |
Poor reputation among customers | Weakness | This is our weakness because our reputation in the market is very low among the customers. |
Shifts in customer taste away from the product | Threat | We don't have varieties of product in the market. In that case, customer shift the other company product |
No strong relationships with retailers | Weakness | We do not have strong relationship with the retailers. |
Increased trade barriers | Opportunity | Changes in the external environment like increased in trade barriers may possess threats to the firm |
Loosening of regulation | Opportunity | Loosening of regulation... |