Managing Strategically

Case No.47: "The Apollo Group"

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TABLE OF CONTENTS

2Sections �

2Section a �

21 Introduction �

32 Core Competencies �

42.1 Developing core competencies �

42.2 Uses of core competencies �

43 Core Competencies of the Apollo Group Inc �

43.1 Skilled Workforce �

43.2 Good Market Share �

44 Key Success Factors �

44.1 Product �

44.2 Customer service �

45 Strategy Implementation �

46 Conclusion �

47 references �

48 Table Of Figures �

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Sections

This report is divided into three sections

Section A - Introduction, core competencies

Section B - Key Success Factors and alternative strategies

Section C - Strategy implementation and conclusion

Section a

Introduction

According to Apollo Group Inc, Corporate Information, "Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time.

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Apollo's founder, John Sperling, believed and events proved him right that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.

Today, Apollo Group, Inc. through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for Financial Planning, and Western International University, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult."

As per the Case 41 - The Apollo Group Inc., Apollo Group has enjoyed continual growth in student enrolments as well as building a strong...