case study

Essay by ytleilei October 2014

download word file, 20 pages 0.0

Executive summary

Ropox was established in1962 by the manufacturers Robert Jacobsen and Poul Hansen, whose names are associated with the company name. Ropox is a pioneer when it comes to the development of rehab products and has more than 50 years' experience in providing consultancy services to institutions, therapists and users. Ropox introduced the first height-adjustable table with tilt able tabletop. A unique table for wheelchair users visually impaired and functionally disabled persons.[1: http://www.ropox.com/uk/about-ropox.html ]

The vision of Ropox is the better ways to be better days, to facilitate daily living of people with functional disabilities and their helpers. They achieve this by developing functional assistive technology products of beautiful and simple design matching the interior of the dwelling as well as solutions improving the working environment. [2: http://www.ropox.com/uk/about-ropox/vision.html ]

We have used a variety of models and information sources to make a wide range research for this company; we used different models and theories like competitors bench marketing, marketing mix and supply chain to give this company some practical suggestions.

Through our analysis and research Ropox should focus more on Holland market. We also have a balance scorecard to provide the information about the financial perspective, customer perspective, internal process perspective, and learning and growth perspective of this company. After these analyses, we build a sales plan about how to expand Ropox market share and gain profit in Holland market. Ropox can keep exiting partnership and also build new partnership.

Introduction

Background

Ropox was established in 1962 by the manufacturers Robert Jacobsen and POul Hansen, whose names are associated with the company name. Ropox is a pioneer when it comes to the development of rehab products and has more than 50 years experience in providing consultancy service to institutions, therapists and users.[3: http://www.ropox.com/uk/about-ropox/about-ropox.html]

Vision:

better days to better way...