No industry in the United States better represents the successes and the failures of American industrial policy over the last 50 years than aerospace. The major players in the aerospace industry are Boeing, General Electric, McDonnell Douglas, and Pratt & Whitney-have helped secure the peace and have created a global air transportation market. The American aerospace industry grew through the combination of defense spending, an expanding commercial market, and a skilled workforce that produced airplanes better and quicker than anywhere else in the world. That era has come to an end with the cessation of the Cold War, economic recession, and the emergence of new global competitors in aerospace.
This paper examines the effects of these global market changes on the Boeing organization. The present management structure of the company is examined, as well as, the performance of its individual business divisions. The key issues of the current conditions of the company are studied and described.
The environment of the global market of the airplane industry is presented, and the future needs of the aviation and aerospace market are analyzed. The strategy of the company is examined from a value creation perspective. The value creation initiatives are examined for employees and customers. The TWOS analysis is undertaken and is used to provide recommendation measures for the optimization and the continuation of the future performance and success of the company. The recommendations are examined for the realization of any risks and obstacles that may affect the future success of the suggested strategies. Finally, the current status of the company in the global market and the recommended business strategies are summarized and presented.
No industry in the United States better represents the successes and the failures of American industrial policy over the last 50 years than aerospace. The major players in...