Chapter 1.0 Background of LTK and its products
LTK was incorporated on 16th October 1986. It is situated at Durian Tunggal District, Malacca. The principal activities of LTK are production of chicken eggs and manufacturing organic fertilizer. LTK is one of the leading eggs producers in Malaysia. The production capacity of LTK is 1 Million eggs per day. Part of the production is for local consumption while the rest of the production is mended for export. Presently, LTK is exporting to Singapore, Hong Kong and Indonesia.
With the collaboration between LTK and MARDI , LTK become the sole producer and distributor of Omega 3 eggs in Malaysia. The LTK Omega 3 eggs provide up to 5 times more Omega 3 and 4 times more of Vitamin E compare with ordinary eggs. The consumption of Omega 3 will reduce heart disease, hypertension, LDL cholesterol, breast cancer, colon cancer and rheumatoid arthritis.
In additional, Omega 3 is vital for the development of brain and retina tissues .
The daily production capacity of LTK is 1,500,000. In order to maintain the quality of eggs, LTK applies TQM throughout the whole production processes.
Chapter 2.0 Market Potential of EU countries
After conducting a simple Internet research, I found out that LTK product is also available in United State of America, Canada, Australia and New Zealand. However there isn't any information generated from the European Continent. Thus I drew out a series of assumptions or hypothesis for such phenomenon.
Chapter 2.1 Hypothesis and assumption
The Omega enriched egg is not popular in EU countries because:
1.This goods is not common in the EU countries.
2.This goods is not acceptable over there.
3.This goods is popular but the producers do not review the information over the Internet.
4. The goods just penetrate...