Case study: electronic commerce and business - SHYT (china company in shanghai)

Essay by australia_appleUniversity, Master's June 2007

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Table of Content1.0 Company Introduction…………………………………….……..22.0 Describing Problems and Issues…………………………………23.0 Conducting Problem Analysis……………………………..…….44.0 Designing Solutions Using e-commerce……………..………..…64.1 E-Advertisement…………………………………………….………..……..64.1.1 Broad Customers Reach……………………………………….……...64.1.2 Cheaper Advertisement ………………………………………….…...74.1.3 Accurate Information Reduce Barriers………………………..….…74.2 E-training………………………………………………………………….…74.2.1 Training staff and customers……………………………………..…….74.2.2 Reduce daily official expenditure…………………………………….…84.2.3 Improve technological service and technological level……………..….84.3 E-Supply Chain……………………………………………………….…..…….94.3.1 E-commerce Travel Supply chain of Travel…………………..……..….94.3.2 Keep connectivity and consistency ………………………………….…...94.3.3 Ideal e-travel commerce ……………………………………….……..….105.0 Conclusion………………………………………………….……......126.0 References…………………………………………………..………..131.0 Company IntroductionSHYT is a branch of China Young Travel Agency located in Shanghai of China. SCYTS has, through 25 year's development, grown from a single inbound travel service to a comprehensive travel service enterprise. The sales amount of 2003 reached 400 million RMB (50 million USD), and the businesses travel occupied 25%. In her business expansion SCYTS has formed a reputed brand name and a one-classic service, professional operation, brand name has developed a core principal "high staff trait, high service quality, high level tourism". Based in Shanghai it extends to China and develops abroad.

Vision: Based in Shanghai it extends to China and develops abroad and become a large multi-travel enterprise in China.

Nature of business: supporting travel service and some related service.

Channels of distribution: begin from eating, living, walking, visiting, purchasing and entertainment, create travel service from all aspects.

Level of technology used: just installed the network for not a long time and need a website and all kinds of software systems, hardware systems and network management system to be integratedOrganization structure: includes HR department, finance department, Client service department, domestic travel office, foreign travel office, call centre, customer reception mall, network and information management control centre.

Scope and coverage: stands in Shanghai, penetrates the whole China and steps into all over the world.

Strengths and weaknesses: Offer the professional, thoughtful, prompt, accurate good service to domestic and international visitors and have won the...