Case study: electronic commerce and business - SHYT (china company in shanghai)

Table of Content1.0 Company Introduction…………………………………….……..22.0 Describing Problems and Issues…………………………………23.0 Conducting Problem Analysis……………………………..…….44.0 Designing Solutions Using e-commerce……………..………..…64.1 E-Advertisement…………………………………………….………..……..64.1.1 Broad Customers Reach……………………………………….……...64.1.2 Cheaper Advertisement ………………………………………….…...74.1.3 Accurate Information Reduce Barriers………………………..….…74.2 E-training………………………………………………………………….…74.2.1 Training staff and customers……………………………………..…….74.2.2 Reduce daily official expenditure…………………………………….…84.2.3 Improve technological service and technological level……………..….84.3 E-Supply Chain……………………………………………………….…..…….94.3.1 E-commerce Travel Supply chain of Travel…………………..……..….94.3.2 Keep connectivity and consistency ………………………………….…...94.3.3 Ideal e-travel commerce ……………………………………….……..….105.0 Conclusion………………………………………………….……......126.0 References…………………………………………………..………..131.0 Company IntroductionSHYT is a branch of China Young Travel Agency located in Shanghai of China. SCYTS has, through 25 year's development, grown from a single inbound travel service to a comprehensive travel service enterprise. The sales amount of 2003 reached 400 million RMB (50 million USD), and the businesses travel occupied 25%. In her business expansion SCYTS has formed a reputed brand name and a one-classic service, professional operation, brand name has developed a core principal "high staff trait, high service quality, high level tourism". Based in Shanghai it extends to China and develops abroad.

Valued Customer

Customers

China, Shibangou Bridge underpass, Fuling, Yan...

Vision: Based in Shanghai it extends to China and develops abroad and become a large multi-travel enterprise in China.

Nature of business: supporting travel service and some related service.

Channels of distribution: begin from eating, living, walking, visiting, purchasing and entertainment, create travel service from all aspects.

Level of technology used: just installed the network for not a long time and need a website and all kinds of software systems, hardware systems and network management system to be integratedOrganization structure: includes HR department, finance department, Client service department, domestic travel office, foreign travel office, call centre, customer reception mall, network and information management control centre.

Scope and coverage: stands in Shanghai, penetrates the whole China and steps into all over the world.

Strengths and weaknesses: Offer the professional, thoughtful, prompt, accurate good service to domestic and international visitors and have won the...