Case Study: Michelin's supply chain strategy

Essay by sharkongA, July 2008

download word file, 13 pages 0.0

----Global Logistics & Supply Chain Management---- Case Study: Michelin's supply chain strategy-----

Case Study:

Michelin's supply chain strategy

Submitted From

: Duncan ho

Content

Introduction p.3

Q1. The manufacturing strategies adopted by Michelin in order to gain competitive advantage in global market.

P.4

Q.2 Evaluate Michelin's global supply chain management strategy (GSCM), any issues they need to coping with and provide recommendations for the future development. P.6

Q 3. Comparison and contrast the global operations between Michelin and Bridgestone P.9

Conclusion p.11

Reference p.12

Introduction

Michelin is the forefront of the radial tire as well as a leader on the world tire market; they occupied almost 20% market share in the world. It's realized that the trend towards globalization as more intense competitions that obtain to lower cost and improve the efficient operations. Meanwhile, Michelin have its strong vision, because they have already established a global mission since 1900s, and built 35 factories around the world between 1960 and 1975.

Michelin can be gain the competitive edge in the global market through various manufacturing strategies, refer to (2000, Geoff Buxey) indicates that it's generally classify into a several evolve levels, Domestic, Market access, Low cost and Global .Furthermore, in order to cope with the challenges under several competitions such as Goodyear and Bridgestone, they have setting a position as successful in the ''Quality assurance.'' Also there are comparison and contrast the global operations between Michelin and Bridgestone in the latter sector.

Table 1, 2006 sales by geographical areas in Michelin

Source: Michelin Annual Report 2006, pp. 16

Q1. The manufacturing strategies adopted by Michelin in order to gain competitive advantage in global market.

Michelin have 69 production sites in19 countries and their commercially available in 170 countries. This successful is not only base on the ability to coordinate the...