Change management

Essay by miruna4University, Bachelor's February 2014

download word file, 3 pages 0.0

1.CHANGE AND LEADERSHIP

1.1 INTRODUCTION

Change is inevitable. As Albert Einstein states, "…there is only one constant in this

universe, and that constant is …change".

Accordingly organizations also must recognize change as a normal management process,

now more than ever, since the corporate world is in a state of constant change. The ways of

change management for different organizations are probably not the same, but the purpose

of change management is the same, that is, making the organizations more effective,

efficient, and responsive to the ever changing environment.

1.2 THE NEED FOR THE CHANGE

Change is often triggered by external developments, such as increasing global competition,

the emergence of new technologies or the recent economy falls. Clearly these external

triggers are usually beyond the influence of the organization.

Proactive companies do well in anticipating and responding to these developments as they

translate them as either threat that must be overcome or an opportunity to be grasped. But

at some point all other companies also have to follow the proactive companies.

1.3 COMPANIES WHO FAILED TO CHANGE

It's too easy for a company to get stuck in its ways of doing business. But they can't just

focus on the present in the ever-changing corporate world if they hope to still be alive and

well into the future. As a result, must be looking and planning ahead regularly. When they

don't change, they struggle and eventually die.

Detroit city case is a good example. When the Detroit companies became big, they got stuck

in their processes which had worked for them until then. Even when the market has shifted

they didn't accept the change. This resulted in them being bankrupted and the Detroit city

named as the most miserable city by Forbes in 2013.

Another example is Kodak, over a century...