Children and Advertising

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Children and Advertising Children are the most vulnerable to advertising. They are the most susceptible because their minds are immature and are unable to distinguish good advertising versus bad advertising. Television commercials have a huge impact on how it affects children. Commercials are the biggest form of advertisement geared toward children. "Children between the ages of two and eleven view well over 20,000 television commercials yearly, and that breaks down to 150 to 200 hours" (MediaFamily, 1998). Television advertisements geared towards children have the biggest market by far. "The advertising market in 1997 showed that children under twelve years of age spent well over twenty-four million dollars of their own money on products they saw on television" (Kanner & Kasser, 2000). ...

... to information that they will inevitably be exposed to regardless of the regulatory climate. Works Cited Center for Media Education. (2001). About the center for media education (CME). Retrieved March 20, 2002, from Http://www.cme.org. Council of Better Business Bureau. (2000). About the Children's Advertising Review Unit (CARU). Retrieved January 30, 2002, from Http://www.caru.org/carusubpgs/aboutcarupg.asp. Federal Trade Commission. (2000). How to protect kids' privacy online. Retrieved January 31, 2002, from Http://www.ftc.gov/bcp/conline/pubs/online/kidsprivacy.htm. Fletcher, Winston and Phillips, Richard. (1998, May 29). "A children's character for advertising; analysis of advertising which targets children." Campaign, page 28. Hays, C.L. (1999, October 31). Group says ads manipulate children with psychology. New York Times, p. C6. Illinois Department of Health (2002). I decide. Retrieved March 20, 2002, from Http://www.idecide4me.com/html/campaign/schedule.asp. Kanner, A.D.,

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