Chinese domestic mobile phone companies to compete with international brand mobile phone companies

Essay by skylarwangUniversity, Master'sA, March 2004

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2.1. Introduction Of Chinese Brand Mobile Phone Companies

2.1.1.Introduction of NINGBO BIRD CO., LTD

NINGBO BIRD CO., LTD. was founded in Oct. 1992 with registered capital 160 million RMB. It lies in Fungus City, Zhe jiang Province. Its main product is mobile phone, PDA, system equipment and so on. Now BIRD is the most famous listed company specializing in the R&D, manufacture and marketing of mobile communication terminal equipment. At the same time, it is a national-level key high-tech enterprise that passed examination and comment hold by Science and Technology Ministry and Chinese Academy of Sciences.

BIRD owns strong research ability. It not only set up institutes with a strong research team consisted of more than 200 masters and 20 doctors in 5 cities, but also founded a post-doctor's scientific research work station. It's the first national-level one in Ningbo city.

In the field of mobile communication terminal product, BIRD can manufacture series products covering high, middle and low grade.

Because BIRD always sticks to the tenet "Taking human factor as a dominant basis, science and technology as an initiator of the enterprise", a lot of elitists clustered in BIRD to develop Chinese communication industry. Cooperating with several famous universities such as Peking University and Zhejiang University, BIRD trains advanced scientific research and management talent by itself. (China bird .2002. )

2.1.2. Introduction of TCL Mobile Communication Co., Ltd.

TCL Mobile Communication Co., Ltd. Is a member of TCL communication industrial group, which belongs to one of the largest producers of electronic devices in China---TCL Holdings Co., Ltd.

(Brief Introduction of TCL Holdings Co., Ltd.,

TCL Holdings Co., Ltd., established in 1981, is a comprehensive large-scale state-owned enterprise. It is engaged in the business ranging from the R&D, manufacture...