TABLE OF CONTENTS
PAGE 1: TABLE OF CONTENTS
PAGE 2: EXECTUVE SUMMARY + THREATS/ISSUES AND OPPORTUNITES/TRENDS
PAGE 3: S.W.O.T ANALYSIS + RECOMMENDATION
PAGE 4: BIBLIOGRAPHY
This report shows the good and the bad of the infamous and famous chocolate industry. Research has been done on the threats and issues that face this industry but also highlight the opportunities and trends that are relevant to it. Showing strengths and weaknesses about the industry and also includes a recommendation by the author on what they think the chocolate industry should do next. All sources have been cited with in text referencing and a bibliography.
Discuss the threats/issues and opportunities/trends relevant to the global chocolate industry:
"The industry is keeping it fairly quiet at the moment, but they're all looking very carefully at the situation over the next few years," said Angus Kennedy, a former chocolate taster for major manufacturers (Choc horror! Cocoa shortage, rising prices threaten chocolate bars, Alice Tidy, 19/10/2013). Another threat that will most likely affect this industry in the near future is the health concerns set out by governments, these restrictions and regulations will lead to less consumption. Sharing bags of smaller bars will become more popular as people will seek to limit the amount eaten in one sitting. (The Chocolate of Tomorrow, June 2012). A very big issue in this industry is the use of child labour out in Western Africa, they supply more than 70% of the world's cocoa...