chocolate marketing

Essay by Bmac1234 October 2014

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School of Economics and Business Administration

Department of Business Administration

Bingzheng Liu

Dani Wu

Haojun Xu

Liwen Yang

Laurène Tarantino

Mingjun Tan

Yujuan Gong


Report on topic: "Market research and market plan in Estonia chocolate market"

Lecturer: Liisel Kalda

Tallinn 2014


Chocolate ,chocolate is the gift which give to the children lovers and family members for long time ago. With the globalization of the market, chocolate market competition has been fierce,no matter the chocolate from local or international.why the chocolate become the such popular every country? We insist that first because the chocolate has varied kinds of flavor such as black nuts milk,etc. Chocolate can provide different types of product to people. Second it is good for human health ,it is report that the main positive effect to people are relaxation pressure and preventing cold. Therefore the chocolate is always be a nice snack in daily life.

Third, the package of most chocolate is exquisitely. Customer prefer to use chocolate as a gift to someone,particularly in valentine's day and birthday,because it stand for love,give the love to each other ,therefore ,we can always see that in valentine's day couples always use chocolate to their partner.thus we can clear to see that there is a big demand of chocolate around world.

Now we turn the view to Estonia, We can find chocolate in every supermarkets and candy shops,different brand different taste show around the storage rack.The competition between each brand is not only about prize also include the quality of raw material, develop new taste,and we find that people focus on shorten the distance between with consumers are becoming the new trend of market development.


For the reasons above ,we think that chocolate market in Estonia will be a...