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Marketing Assignment
Cialis - A Treatment for Erectile Dysfunction
Discussion Questions
Describe the product in detail:
Cialis is the third oral medication approved in the United States to treat the condition of erectile dysfunction. Medications of this type are intended to assist a man in his ability to achieve and maintain an erection during sexual activity. Cialis and other medications are designed to reduce a hormone, which relaxes the penis; a reduction in this hormone promotes an increase in the blood flow needed to engorge the penis. Cialis also treats this medical condition as a result of other medical treatments such as hypertension, asthma, depression and diabetes; although age is the most common factor related to erectile dysfunction. Cialis also is effective for up to 36 hours, which is an alternative to other therapies; penile injection therapy, intraurethral therapy, vacuum therapy, and penile implant surgery.
In what stage of the "product life cycle" is this product?
Cialis is somewhere between growth and maturity in its life cycle.
Food and Drug Administration logo
English: FDA poster warning against the use of the...
viagra is a commercial produced medicine containin...When Cialis was first introduced in 2005 and became available as an option for people who suffer from ED, the product advertising was extremely aggressive. Today the advertising is a reminder of the benefits of this ED treatment. Because the promotion has subsided, this indicates there is a strong sales record; reduced promotion efforts also indicate a peak in the market after product awareness.
Describe the product's branding, packaging and labeling. What purpose do these serve?
Cialis is the brand of this drug, which is manufactured by Elli Lilly Company, which is a major manufacturer of medications approved for use in the United States. Elli Lilly must follow all the requirements of the FTC and Food and Drug Administration including any and all warnings applicable to the end user. This warning...